Are you concerned that collecting your quiver of boards has adversely affected the environment, but don’t know if Julia’s Carbon Tax will save the world for you? At a grassroots level you can support a new company, Ride For Earth, which is giving an online avenue for outdoor athletes to demonstrate their environmental responsibility.
Not just limited to surfers, but also for snowboarders, wakeboarders and snowboarders, as well as skiers, mountain bikers and other action sports followers, Ride For Earth gives you the opportunity to offset your rides by planting a tree for every board you own.
"We want to go beyond the service of planting trees and show young people that being green is fun. Youth and rebellion are great, but they don't exclude responsibility and care for the environment", says Maxim Popov, co-founder of Ride For Earth.
The concept already excites top outdoor athletes such as Norwegian snowboard legend, Terje Haakonsen and Austrian Philipp Schuster (X-Games Best Trick skateboarder). "People will not only get a cool stickers set for their board, helmet and car, but they are given the chance to win great prizes on regular basis!" says Rene Werner, Team Rider. Philip Kunte, wakeboard Team Rider, adds: "We want people to be stoked about what they do with us. Seeing our sticker on the board or on the helmet will demonstrate an athlete's commitment and remind people that supporting sustainability by planting a tree for their board, ski or ride is actually a very cool thing."